Project Information
House of Reptile Records is a newly founded electronic music label from East London. We captured the core essence of their dark, mysterious sound by delving into old, forgotten web forums and distilling forgotten conspiracy theories about extraterrestrial life, then translating them into a cohesive visual theme.
We also wanted to sustain the brand's essence and vibe over time, so instead of creating a fixed logo or one set of icons and color palette, the brand system is constantly growing. With each record, we add new color combinations, new symbols, and new logo marks to the system, creating a brand identity that always speaks with the same attitude but has an ever-growing content and graphics library to do so.
