“ We were particularly impressed by the precision with which Studio Gruhl grasped our brand idea and developed it visually.”
Project Information
MOSS Objects produces handmade, custom luminaires defined by a distinct sense of character and technical poise. Their work sits at the intersection of complex engineering and sculptural simplicity.
We developed a visual identity that mirrors this balance. Centered around a custom-drawn logomark, the system extends into a rigorous art direction and content framework, translating the tactile quality of the objects into a sharp, digital-first brand experience.
MOSS Objects is an independent lighting brand creating architectural luminaires defined by structural clarity and sculptural restraint. Their modular approach treats light as a spatial element, using materials like aluminium, brass, and oak to build systems that are as technically sound as they are visually balanced.
Studio Gruhl developed a visual identity that mirrors this industrial precision while introducing a human touch. Centered on a custom logomark with fluid, interlocking lines, the brand utilizes a rigid grid system and rich, dark gradients to reflect the high-quality materials and physical presence of the products in a digital space.
Creative Credits
Studio Gruhl
Creative & Art Direction
Malte Gruhl
Design Direction
Stefan Wetterstrand
MOSS Objects
Creative Direction
Daniel Becker
Art Direction & 3d Artist
Elisa Bakaniev
