“ We were particularly impressed by the precision with which Studio Gruhl grasped our brand idea and developed it visually.”
Project Information
MOSS Objects produces handmade, custom luminaires defined by a distinct sense of character and technical poise. Their work sits at the intersection of complex engineering and sculptural simplicity.
We developed a visual identity that mirrors this balance. Centered around a custom-drawn logomark, the system extends into a rigorous art direction and content framework, translating the tactile quality of the objects into a sharp, digital-first brand experience.
We created an identity matching the craftsmanship and meticulous attention to detail of the brand. Starting with a unique custom logo mark and extending to a comprehensive content and art direction system, we created a beautiful brand that is ready for the digital realm.
Creative Credits
Studio Gruhl
Creative & Art Direction
Malte Gruhl
Design Direction
Stefan Wetterstrand
MOSS Objects
Creative Direction
Daniel Becker
Art Direction & 3d Artist
Elisa Bakaniev
