PROJECT INFORMATION
For Rocani Studio, we created a modular brand system, drawing inspiration from retro games and 1990s cyberpunk culture.
We began by designing a key logo mark, which is accompanied by a set of symbols and alternative wordmarks that can transform into patterns, creating a pool of design elements to convey what Rocani is about: creating the future with and for technologically advanced projects.
Based on the angles and general shape of the main logo, we developed a low-poly anti-gravity ship to connect the worlds of 2D and 3D and to pay homage to all the great books and games created decades ago.
Creative Credits
Studio Gruhl
Creative & Art Direction
Malte Gruhl
Design Direction
Stefan Wetterstrand
Design/Motion Design
Joma Frenzel
Rocani Studio
Creative Direction
Romano Casellini
3D Artist Gravity Ship
Konstantin Datz
